Why am I starting a video production company in 2026?

The day has finally come to launch my brand new video production company, Saros Films, and I am super excited to get going.

Why am I starting a video production company in 2026?

I have been making videos for over a decade now, starting in the dance music industry at DJ Magazine, which was a CRAZY experience. I was travelling the world and finding myself in situations where people would laugh at me when I told them it was my job. There was a time we had to snowboard down from the summit in Mayrhofen, Austria to film Mall Grab's DJ set at 2,000 metres above sea level, with mountain peaks and alpine lakes spanning the horizon. Then only weeks after I would be flying out on a privately chartered jet turned nightclub, equipped with a full sound system and DJ decks, with Robin Schulz at the controls. With some relentless night shifts and interesting locations to say the least, I can truly say, leaving school in year 13 to take that job was the best decision I ever made.

After 8 years at I decided to move on and broaden my experience elsewhere, securing Head of Video at Capital & Capital Dance at the massive media company, Global. This opened up a higher calibre of talent to work with and produce, as well as working on some of the biggest events of its kind in the world, the Summertime Ball and Jingle Bell Ball. I was part of the teams that created national marketing campaigns whilst at Capital, which saw me direct and edit TV commercials and launch videos for radio shows and podcasts. We created ITV shows, live outside broadcasts of the Capital Breakfast show from within the Arsenal dressing room and much, much more.

Which now gets me to current day, and my decision to start my own company. I have always dreamed of owning my own business but wasn't always sure what it would be doing. It's only until recently where I have felt I have a reached the next level in my career and is time to take the jump, leaving a full time job to explore what this dream is made of.

This is a very exciting next chapter and I can't wait to see what it holds. I hope that the motivation and desire I have to create videos will resonate with people around the world. I can't wait to start meeting new clients and teaming up other amazing like minded people to make some genuinely amazing content.

Thank you for taking time out your day to read a short story of my journey so far, I hope I have lots more to come.

Thanks

Jon